Public Relations are a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.

Public Relations is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".

Public relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive reputation.

Public relations is the process of aligning the perceptions of targeted audiences (or publics) with the current realities and reasonable prospects of another entity. Public relations is about building public relationships.

Public relations is the strategic art and science of connecting your story to the audiences that matter most, i.e.: key constituents, target audiences, thought leaders, and decision makers.

Public relations is business advocacy among all publics.

Public relations involve:

1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organization's procedures and policy regarding communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two way communication process.
5. Fostering a positive relationship between an organization and its public constituents.