Social media marketing is the process of marketing through social media sites like Twitter, Face book and You Tube. Social media marketing is recent new component of the organizations' it is an integrated marketing communications plans. Integrated marketing communications help to connect with their targeted markets.

Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. Integrated marketing communications help in coordinating the elements of the promotional mix advertising, personal selling, public relations, publicity, direct marketing, and sales promotion also it includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost.

Social media marketing is a term that describes uses of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.

Why social media Marketing?

Marketing has always been a crucial part of a business. A successful business should need effective marketing strategies. In the era of huge competition, organizations are putting more effort to advertise and promote their products and earn valuable customer loyalty. The concept of marketing technique is changing form time to time. Companies are forced to adopt new changes from the tradition marketing strategies to new marketing strategy because you can survey in the market only if you know how adapt to the change? Social media marketing is one such great change that the many companies giving preference for the marketing.

Advantage & Reason for Social Media Marketing It helps to get more traffic based on that you can expect good brand image among the people. In the present scenario SMM is fastest and best cost effective method for promoting your website and your business. By taking advantage of the services offered by social network sites, you can spread your business all over the world in the short period.

Most of the social media networking sites already having the huge traffic and high page rank based on that your web site will also get good page rank and lot of chances for creating huge traffic towards your goal. There is the reason why many company giving preference for the social media marketing